South Carolina Festival & Event Association

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To support the continuing education of festival and special event planners, the SCFEA annually hosts a one-day Summer Seminar.

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2009


Summer Seminar


August 11th  ~  the River Conference Center

Saluda Shoals Park; Irmo, SC 

THIS SIDE UP:

Rethinking Sponsorship to Cash In on Today's

Fast-Changing Sponsorship Model

SponsorLogic founder Mel Poole has successfully worked with sponsors and properties -- building, managing, selling, renewing and measuring national-level sponsorships for two decades.  He’s a    nationally known sponsorship consultant, writer and presenter of the THIS SIDE UP sponsorship seminars.  Poole has worked extensively with properties such as the LPGA, USA Luge, Cliff Drysdale Tennis, the United Way and numerous national trade associations.  He’s also represented sponsors such as Ingersoll Rand, Valvoline, John Deere, Mercedes-Benz, Mazda and Kraft Foods.   

Sponsorship is the fastest-growing form of marketing.  But sponsorship’s rules are rapidly changing.  Events will surf the rising tide, or drown in it.  To succeed, events must be willing to rethink their sponsorship models using best-practices principles.  Last October, as the stock market was tanking and fear gripped marketing budgets all over the world, Poole sold more than $750,000 in sponsorships for a trade association client – in 10 days.  This detailed case study, and more real-world examples of best-practices sponsorship, will provide THIS SIDE UP seminar participants with an eye-opening, achievable path to improved sponsorship results.

REGISTRATION RATES

SCFEA Member Rate - $65                  SCFEA Additional Delegate Rate - $55

Columbia & Irmo Chamber Member Rate - $65

Non-Member Rate - $80                        Non-Member Additional Delegate Rate - $70

Registration fees can be paid by credit card online or checks can be mailed.  Online payments are subject to a service charge.

CLICK HERE to download registration flyer

The 2009 SUMMER SEMINAR is proudly sponsored by:

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Summer Seminar Delegate Registration:
Delegate Name:
Event / Organization:
Email:
   
Address & Phone Number:
Additional Delegate Information:
Please include additional delegate name(s) & email(s):
Best way to contact you:

Registration Rates

SCFEA * P.O. Box 42205 * Charleston, SC 29423 * 866.723.3214 * Fax: 866.723.3218 * info@scfea.com