2009
Summer Seminar
August 11th ~ the
River Conference Center
Saluda Shoals Park; Irmo, SC
THIS
SIDE UP:
Rethinking Sponsorship to Cash In on Today's
Fast-Changing
Sponsorship Model
SponsorLogic founder
Mel Poole has successfully worked with sponsors and properties -- building, managing, selling, renewing
and measuring national-level sponsorships for two decades. He’s a nationally known
sponsorship consultant, writer and presenter of the THIS SIDE UP sponsorship seminars. Poole has worked extensively with properties
such as the LPGA, USA Luge, Cliff Drysdale Tennis, the United Way and numerous national trade associations. He’s
also represented sponsors such as Ingersoll Rand, Valvoline, John Deere, Mercedes-Benz, Mazda and Kraft Foods.
Sponsorship is the fastest-growing form of marketing. But sponsorship’s
rules are rapidly changing. Events will surf the rising tide, or drown in it. To succeed, events must be willing
to rethink their sponsorship models using best-practices principles. Last October, as the stock market was tanking and fear gripped
marketing budgets all over the world, Poole sold more than $750,000 in sponsorships for a trade association client –
in 10 days. This detailed case study, and more real-world examples of best-practices sponsorship,
will provide THIS SIDE UP seminar participants with an eye-opening, achievable path to improved sponsorship results.
REGISTRATION RATES
SCFEA Member Rate - $65
SCFEA Additional Delegate Rate - $55
Columbia
& Irmo Chamber Member Rate - $65
Non-Member Rate - $80
Non-Member Additional Delegate Rate - $70
Registration
fees can be paid by credit card online or checks can be mailed. Online payments are subject to a service charge.
