2010
Summer Seminar
Wednesday, August 11th
the River Conference Center
Saluda Shoals Park; Irmo, SC
SOCIAL
MEDIA ~ INSURANCE
eMAIL
MARKETING ~ MUSIC LISCENSING
8:30 - 9:30am Registration & Coffee Networking sponsored by Palmetto Amusements
9:30 - 10:15am
Music Licensing
Almost all facets of public entertainment now require some type of music license. Restaurants,
hotels, and yes, festivals and events. Brandi Griffith, SCFEA Executive Director and Owner of Event Consulting Services will resolve the myths around music
licensing and provide the facts you need to know so your event can prepare for and secure proper music licensing.
10:20 - 12:00pm
Social Media 
As the director of marketing for the Midlands Authority for Conventions, Sports and Tourism, Mandi Engram
utilizes a wealth of social media daily for networking, promotions and generating brand awareness. This session will cover the
most popular social media
outlets and how to best utilize them with efficiency and effectiveness.
12:00 - 12:45pm
LUNCH
Lunch
is provided and is the perfect opportunity to meet other regional planners!
12:50
- 1:30pm Event Insurance
Insurance remains one of the most talked about topics throughout
the industry. What type of coverage, how much coverage and how to
evaluate your current risk management program. Rudy Painter with Countybanc Insurance will guide you through the ins
and outs of your coverage options and how to utilize your SCFEA member- ship to secure
the best possible rates on your event coverage.
1:35 - 3:30pm
Email Marketing
Anissa Freeman Starnes brings 18 years of experience in small business, nonprofit management and sponsorship management. She is currently the regional development director for Constant Contact.
She will cover how email marketing works and provide useful email marketing tips with specific strategies and techniques, cover the components of an effective email marketing campaign,
and how email marketing
can meet your specific needs with case studies. Information provided in this session can be
applied regardless of the system or service you use for your email marketing. REGISTRATION RATES
SCFEA Member Rate - $65
SCFEA Additional Delegate Rate - $55
Columbia
& Irmo Chamber Member Rate - $65
Non-Member Rate - $80
Non-Member Additional Delegate Rate - $70
Registration
fees can be paid by credit card online or checks can be mailed. Online payments are subject to a service charge.
